Samantha's, a chain of coffeehouses, also markets a line of compilation CDs and other non-coffee items. The making and marketing of the CDs and other non-coffee products would be an example of _____.

Question

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Diversification refers to a business strategy of entering into a new market or industry in which the business doesn't currently operate. In this case, Samantha's coffeehouses diversifying into the production and selling of non-coffee items such as compilation CDs is an example of unrelated diversification, as it is not directly related to the coffee industry.

Samantha's, a Chain of Coffeehouses, Also Markets a Line of Compilation