When Klonorox Corporation, a manufacturer of bleach and bleach-based cleaning products, acquired Masterssauce brand steak sauce; it was an example of _____.
A)related differentiation
B)divestiture
C)an integrated acquisition
D)competency acquisition
E)unrelated diversification

Question

Quizplus · Accepted Answer

The acquisition of Masterssauce brand steak sauce by Klonorox Corporation, a bleach and bleach-based cleaning products manufacturer, is an example of unrelated diversification. The two product lines are not related in any way, indicating that Klonorox is diversifying into a new and unrelated market.

When Klonorox Corporation, a Manufacturer of Bleach and Bleach-Based Cleaning