The term behavioral multiplication refers to the process of having managers and employees perform new behaviors that are central to and symbolic of the new organizational culture that a company wants to create.

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Behavioral multiplication refers to the concept where the behaviors of key influencers or leaders within an organization are mimicked or adopted by others, thus multiplying the impact of those behaviors across the organization. It does not specifically refer to performing new behaviors to create a new organizational culture, but rather the spread of existing behaviors through influence and example.

The Term Behavioral Multiplication Refers to the Process of Having