The managers at Alpha Corp. are closely observing trends in the industry. They are trying to identify the factors that might have a significant influence on Alpha. Which of the following is illustrated in the scenario?

Question

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The scenario describes the managers at Alpha Corp "closely observing trends in the industry" in order to identify factors that could significantly affect the company. This is an example of environmental scanning, which involves gathering and analyzing information about external factors that could impact an organization's performance.

The Managers at Alpha Corp