A lock manufacturer shows consumers how much protection its locks provide and a cleaning company has developed several types of wipes to eliminate concerns about infectious germs. In the context of Maslow's hierarchy of needs, which need are these companies targeting?

Question

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The lock manufacturer is targeting consumers' safety needs by demonstrating the level of protection their locks provide. The cleaning company is also targeting the safety need by addressing concerns about infectious germs.

A Lock Manufacturer Shows Consumers How Much Protection Its Locks