Firms that expect their products to be successful:
A) have more of an incentive to advertise.
B) have less of an incentive to advertise.
C) will only participate in price advertising.
D) can better signal the quality of their product if they do not advertise.

Question

Quizplus · Accepted Answer

Firms that expect their products to be successful have more of an incentive to advertise. This is because advertising can help create product awareness, increase brand recognition, and differentiate their product from competitors, leading to higher sales and profits.

Firms That Expect Their Products to Be Successful