According to Kenneth Gergen, modern society has resulted in a "saturated self," that is, a single sense of "me" full of media images of how to achieve a singular and unique identity.

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Kenneth Gergen's concept of the "saturated self" refers to the idea that modern society, with its plethora of media and social interactions, leads to multiple, fragmented identities rather than a singular and unique one.

According to Kenneth Gergen, Modern Society Has Resulted in a "Saturated