The strongest effect of attack ads on electoral politics seems to be that

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Attack ads on a candidate can make their supporters less certain about their choice, leading them to abstain from voting for that candidate. This is because attack ads can raise doubts about a candidate's character or ability, and weaken their appeal to voters who are not strongly committed to them. However, attack ads may also have other effects, such as mobilizing the opponent's base or turning off undecided voters, depending on the content and tone of the ad. Ultimately, the effectiveness of attack ads on electoral politics is a complex issue that involves multiple factors, including the strategic context, the media environment, and the public's attitudes and values.

The Strongest Effect of Attack Ads on Electoral Politics Seems