Which rung on the Social Technographics Ladder represents the largest segment?
A) Inactives
B) Spectators
C) Joiners
D) Critics
E) Collectors

Question

Quizplus · Accepted Answer

According to Forrester Research, Spectators represent the largest segment on the Social Technographics Ladder, making up 50% of online adults. Inactives, Joiners, Critics, and Collectors make up the other 50% combined.

Which Rung on the Social Technographics Ladder Represents the Largest