Which is a false statement?
A) Wahoo shifted to social media because it was unsuccessful with traditional media.
B) Wahoo's objective was to make its food part of the lifestyle of its target audience.
C) Wahoo succeeded in social media because its personas were considered authentic and its target audiences identified with it
D) Wahoo created content for its target audience,but it also used content created by its target audience.
E) Social media was an efficient way for Wahoo to communicate to its target audience.

Question

Quizplus · Accepted Answer

This statement is false. The article does not mention that Wahoo shifted to social media because it was unsuccessful with traditional media. In fact, Wahoo used both traditional and social media to reach its target audience.

Which Is a False Statement