Colgate Palmolive
A) Illustrates that social media only works with a younger target audience.
B) Is an example of how a company used persona development to successfully determine what its potential consumers are doing on social media.
C) Confirms that online video appeals to a wide audience.
D) Is an example of a brand applying the Social Technographics Profile Tool to its social media strategy.
E) Confirms the need for social media savvy creative agencies.

Question

Quizplus · Accepted Answer

Colgate Palmolive used persona development to identify what their potential consumers are doing on social media, indicating that using this approach can lead to successful social media strategies.