Which of the following is a true statement?
A) Articles are better lead generation tools than either e-books or white papers.
B) E-books are typically distributed offline.
C) E-books are primarily used in B2B marketing.
D) E-books and white papers have a high perceived value.
E) Successful white papers include a sales message.

Question

Quizplus · Accepted Answer

E-books and white papers are often seen as valuable resources for potential customers and can be used as lead generation tools. They can be easily distributed online and are commonly used in both B2B and B2C marketing. Successful white papers often provide informative content but also include a subtle sales message to persuade readers to take action.

Which of the Following Is a True Statement