Why are review sites not considered an important tool for social media marketers?
A) They don't have that much influence on a consumer's purchase decision.
B) Marketers can't really use review sites as a social channel without risking negative consequences.
C) They are too numerous and scattered to monitor.
D) They are not reliable.
E) Most review sites are too specific to be relevant.

Question

Quizplus · Accepted Answer

Review sites can be used by marketers to monitor consumer feedback and improve their products or services. However, using review sites as a social channel can be risky because marketers may face negative consequences if they're seen as trying to manipulate or censor reviews. Therefore, review sites may not be considered an important tool for social media marketers.

Why Are Review Sites Not Considered an Important Tool for Social