Why do some location based social networks include game mechanics in their features?
A) To provide incentive for brand participation.
B) To increase user engagement.
C) To compete with other location based social networks.
D) To encourage people to share a particular location based service with friends.
E) To compete with online social games.

Question

Quizplus · Accepted Answer

Game mechanics, such as leaderboards, rewards, and challenges, are a proven way to increase user engagement and activity on a social network. Adding these features to a location-based social network can motivate users to check in more frequently, explore new places, and interact with other users, which can lead to a more vibrant and dynamic community.

Additionally, location-based social networks with game mechanics can appeal to a wider audience, including casual gamers and people who enjoy collecting rewards or competing with their friends. This can help the social network gain traction and stand out in a crowded marketplace, especially if the game mechanics are well-designed and enjoyable to use.

Why Do Some Location Based Social Networks Include Game Mechanics