In the model known as _________, advertisers pay for their ads only when a website visitor clicks on the ad.
A) banner ads
B) pay-per-click
C) spam
D) Web 2.0

Question

Quizplus · Accepted Answer

Pay-per-click (PPC) is a model in which advertisers pay for their ads only when a website visitor clicks on the ad. This model is commonly used in search engine advertising, where advertisers bid on keywords that are relevant to their target audience. When a user searches for those keywords, ads related to those keywords appear at the top and bottom of the search results. The advertiser pays only when a user clicks on their ad, hence the term "pay-per-click".

In the Model Known as _________, Advertisers Pay for Their