Wholesome Bread,Inc.advertised that its honey wheat bread had 25% fewer calories than a competing brand,Valley Grains.In fact,Wholesome's bread had the same amount of calories as Valley Grains' bread.Wholesome Bread's conduct

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Wholesome Bread's advertisement is a false and misleading claim under the Lanham Act. The act prohibits false or deceptive statements in commerce, including false advertising. The fact that the advertisement compares its product to a competitor's does not exempt Wholesome Bread from the law. Therefore, Wholesome Bread's conduct violates the Lanham Act.