Suppose that you are trying to decide whether to buy tomatoes or cucumbers in a grocery store. You think about the wide variety of recipes that use tomatoes, compared with only a few recipes that use cucumbers. You are using

Question

Quizplus · Accepted Answer

The availability heuristic is being used here because the decision is influenced by how easily examples of recipes using tomatoes versus cucumbers come to mind. The wide variety of recipes with tomatoes is more readily recalled, affecting the decision.

Suppose That You Are Trying to Decide Whether to Buy