Suppose that a politician is drafting her position paper on the educational situation in her district. She is trying to decide whether she should say, "If we adopt Plan A, we estimate that 10% of our students will drop out of high school before graduating." Alternately, she might say, "If we adopt Plan A, we estimate that 90% of our students will graduate from high school." She would probably find that her audience responds differently to these two versions of her talk, because of

Question

Quizplus · Accepted Answer

The difference in audience response is due to the framing effect, where the way information is presented (as either positive or negative) can influence perceptions and decisions.

Suppose That a Politician Is Drafting Her Position Paper on the Educational