The researcher works hard at producing a questionnaire and/or scale that:
A) Will be easy to administer.
B) Will be simple to analyse.
C) Will be simple and short.
D) Will be valid and reliable.

Question

Quizplus · Accepted Answer

While all of the choices are important, the priority should be on creating a valid and reliable questionnaire and/or scale. If the instrument is not valid and reliable, the data collected will not be accurate or dependable. However, efforts should also be made to create an instrument that is easy to administer, simple to analyze, and short if possible.

The Researcher Works Hard at Producing a Questionnaire And/or Scale