When signing up for monthly charity donations, often the first payment does not occur immediately, but rather in two months time. Research has showed that when structured this way, many more people sign up to donate. This behaviour is an example of:

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This behavior is an example of time-inconsistency, which refers to situations where people's preferences change over time in a way that is not consistent with their long-term goals or values. In this case, people may be more likely to sign up for donations if the first payment is delayed because they are more focused on the immediate benefits of signing up rather than the long-term costs of making regular donations. This is a common cognitive bias that can lead people to make choices that are not in their own best interest over the long run.

When Signing Up for Monthly Charity Donations, Often the First