
Which of the following represents a competitive intelligence practice that is both legal and ethical?
A) A firm hires a competitor's employees and asks them to share the names and addresses of business contacts from their previous company.
B) An executive attends a trade show solely to obtain a competitor's brochures, listen to sales pitches, and ask questions about the competitor's products.
C) A city council member shares information about the decision process for selecting a contractor to build a new library wing with his wife, an executive with a construction firm bidding on the contract.
D) A marketing manager at Smith-Phillips, Inc., sells confidential plans for the company's expansion into the Far East to a firm that is not a direct competitor.
Correct Answer:
Verified
Q91: Mighty Green, a residential lawn chemical manufacturer,
Q101: According to the five forces model, an
Q103: Competitor intelligence is:
A) legally or illegally gained
Q108: Which of the following intelligence-gathering techniques is
Q111: All of the following are ethical sources
Q112: The competition within each strategic group is
A)more
Q113: An owner of a stable of racehorses
Q114: Which of the following explains, in part,
Q116: Once a firm has determined its competitors'
Q119: According to the five forces model, an
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents