Firms that have strong positive relationships with suppliers and customers are said to have ingredient to creating value.
A)customer value
B)social capital
C)effective marketing
D)an attractive industry , an essential

Question

Quizplus · Accepted Answer

The concept of having strong positive relationships with suppliers and customers is referred to as social capital. Social capital is an essential ingredient to creating value in firms as it can lead to increased trust, cooperation, and sharing of resources, which can result in better performance and competitive advantage. Other choices may also contribute to creating value, but the concept of social capital specifically addresses the importance of relationships with external stakeholders.

Firms That Have Strong Positive Relationships with Suppliers and Customers