Changing consumer needs is illustrated by Starbucks' allowing consumers to have an experience rather than just a cup of coffee and to design their own drinks.

Name: Changing consumer needs is illustrated by Starbucks' allowing consumers to have an experience rather than just a cup of coffee and to design their own drinks.
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Question

Quizplus · Accepted Answer

The statement correctly describes how Starbucks adapted to changing consumer needs by focusing on providing an experience and personalization options to customers.

Changing Consumer Needs Is Illustrated by Starbucks' Allowing Consumers to Have