The use of a differentiation strategy would be expected to be LEAST effective in which of the following markets?
A)commodity goods
B)motion pictures
C)popular music
D)writing instruments

Question

Quizplus · Accepted Answer

A differentiation strategy is most effective in markets where customers value unique or differentiated features, such as in motion pictures, popular music, or writing instruments. However, in commodity goods markets, customers typically prioritize low prices over unique features, making a differentiation strategy less effective.

The Use of a Differentiation Strategy Would Be Expected to Be