Zara has pioneered "cheap chic" in clothing apparel. Zara offers current and desirable fashion goods at relatively low prices. To implement the strategy,Zara uses sophisticated designers and effective means of managing costs. These are all characteristics of which business level strategy?

Question

Quizplus · Accepted Answer

Zara's strategy combines elements of both cost leadership (managing costs) and differentiation (offering current and desirable fashion goods), making it an example of the integrated cost leadership/differentiation strategy. Zara offers trendy clothes at lower prices than many competitors without appearing "cheap" or lower quality.

Zara Has Pioneered "Cheap Chic" in Clothing Apparel