Firms use the integrated cost leadership/differentiation strategy because:
A) other firms have established unassailable market dominance with the other four strategies.
B) global markets allow for much broader competitive scope.
C) most consumers want to pay a low price for products with somewhat highly differentiated features.
D) one strategy is not enough for most large firms.

Question

Quizplus · Accepted Answer

Most consumers desire products that offer a balance between cost and differentiation, seeking affordable prices while still valuing unique features. This strategy allows firms to cater to such consumer preferences effectively.

Firms Use the Integrated Cost Leadership/differentiation Strategy Because