A company selling diapers knows the market is for people with young children. However, within that segment they can further divide the market by a demographic factor like:

Question

A company selling diapers knows the market is for people with young children.  However, within that segment they can further divide the market by a demographic factor like:

Quizplus · Accepted Answer

Income is the best choice as it allows the company to divide the market based on the financial capability of its potential customers. This segmentation can help the company determine the price range and marketing strategy that will be most effective for each income level.

A Company Selling Diapers Knows the Market Is for People