Historically, women have paid more for dry cleaning than men.Signature Cleaners advertises "equal price" for all customers.Signature Cleaners appeals to women, which is market segmentation by __________ factors.

Question

Quizplus · Accepted Answer

The market segmentation by demographic factors refers to dividing the market based on variables such as age, gender, income, etc. In this case, Signature Cleaners is appealing to women, which is a demographic factor.

Historically, Women Have Paid More for Dry Cleaning Than Men