A firm using a(n)
Strategy generally needs to operate "below the radar" of larger and more resource rich
Firms that serve the broader market.
A)cost leadership
B)differentiation
C)focused
D)integrated cost leadership/differentiation

Question

Quizplus · Accepted Answer

The Focused Strategy requires a company to concentrate on a particular segment of the market or product/service line, operating “below the radar” of larger competitors serving the broader market. This strategy is ideal for small firms with limited resources that cannot compete directly with big players. Focused strategy enables companies to leverage their expertise in a specific area and tailor products/services to meet niche customer needs, gaining a competitive edge over rivals. Therefore, Option C is the correct answer.

A Firm Using A(n)