Lawsuits over patent and copyright infringements are more common and intense in
A)fast-cycle markets because the market is innovation-driven.
B)standard-cycle markets because the firm's brand name is such an important competitive advantage.
C)slow-cycle markets, because of the ability to shelter the company from imitation of its competitive ᵃᵈᵛᵃⁿᵗᵃᵍᵉ.
D)standard-cycle markets because innovation is rare, and so gives the innovating firm a significant competitive advantage.

Question

Quizplus · Accepted Answer

In slow-cycle markets, companies rely on patents and copyrights to protect their competitive advantages from imitation, leading to more frequent and intense lawsuits.

Lawsuits Over Patent and Copyright Infringements Are More Common and Intense