The alliance between Nokia and Microsoft calls for Nokia to transition its smartphone portfolio to Microsoft's
Windows phone platform. This is an example of using an alliance in a new products and services.
A)slow-cycle market
B)medium-cycle market
C)standard-cycle market
D)fast-cycle market to speed up development of

Question

Quizplus · Accepted Answer

The transition to a new smartphone portfolio requires a fast-cycle market approach to speed up development and implementation. In a fast-cycle market, companies must quickly respond to changing market conditions and customer needs. The alliance between Nokia and Microsoft is a strategic move to gain a competitive advantage in the smartphone market, and a fast-cycle market approach is necessary to keep up with competitors and meet customer demands.

The Alliance Between Nokia and Microsoft Calls for Nokia to Transition