A manufacturer of specialty jams and jellies has decided to ally itself with an orchard and vineyard growing rare strains of fruit. This is a(n) ____ strategy.

Question

Quizplus · Accepted Answer

This is a vertical complementary strategy as the jam and jelly manufacturer is allying itself with the orchard and vineyard to secure a reliable and unique source of rare fruit, which is an upstream activity in their supply chain.

A Manufacturer of Specialty Jams and Jellies Has Decided to Ally