The Renault Nissan alliance discussed in the Opening Case is an example of a
In that the firms seek to
Create economies of scope by sharing their resources and capabilities to develop manufacturing platforms that can be used to produce cars that will be either a Renault or a Nissan.

Question

Quizplus · Accepted Answer

The Renault Nissan alliance is an example of a synergistic alliance as it involves the firms sharing resources and capabilities to create economies of scope and increase their competitiveness. It is not a joint venture as the companies have not formed a separate legal entity, and it is not a horizontal complementary alliance as the firms are in the same industry. It is also not a dynamic alliance network as it focuses on collaboration between two specific companies rather than a larger network of firms.

The Renault Nissan Alliance Discussed in the Opening Case Is