Firms seeking to compete on the basis of cost leadership particularly need support from the functions.
A)finance; accounting
B)manufacturing; process R&D
C)product R&D; marketing
D)management information; finance

Question

Quizplus · Accepted Answer

Cost leadership involves minimizing the cost of production while maintaining the quality of goods or services. Therefore, the functions that support this strategy are those directly involved in the manufacturing process, such as manufacturing and process R&D. These functions help to identify cost-saving measures and optimize the production process. Finance and accounting are important in any business strategy, but they may not be as closely related to cost leadership as manufacturing and process R&D. Similarly, product R&D and marketing may be more focused on differentiation rather than cost savings. Management information can be beneficial in any strategy, but it is not specific to cost leadership.

Firms Seeking to Compete on the Basis of Cost Leadership