IKEA is a global furniture retailer with more than 300 outlets in 39 countries and regions. IKEA focuses on lowering its costs as well as understanding customer needs,especially younger ones. IKEA's international strategy
A)transnational; combination
B)global; worldwide product divisional
C)multidomestic; worldwide geographic area
D)competitive; strategic business unit multidivisional

Question

Quizplus · Accepted Answer

IKEA's international strategy is transnational with a combination of global and local elements. While it has a global standardized product line, it also adapts to local tastes and preferences, and decentralizes its operations to the local level. Additionally, IKEA's emphasis on cost reduction and understanding of customer needs aligns with a transnational strategy.

IKEA Is a Global Furniture Retailer with More Than 300