Panera Bread develops and produces its own dough-based products,but it works with manufacturing partners to create new soups. Panera Bread is therefore
A)increasing its costs and reducing its potential to succeed.
B)engaged in internal corporate venturing.
C)pursuing innovation through both internal and cooperative strategies.
D)not an innovative company.

Question

Quizplus · Accepted Answer

Panera Bread is pursuing innovation through both internal and cooperative strategies. While it develops its own dough-based products internally, it works with manufacturing partners to create new soups, showcasing the company's willingness to collaborate in pursuit of innovation. This approach allows for the sharing of knowledge and resources, potentially leading to greater success than just relying on internal resources alone.

Panera Bread Develops and Produces Its Own Dough-Based Products,but It