Harley-Davidson sells a line of boots,helmets,and leather jackets indicating that the the firm is pursuing which of the following strategies?
A)conglomerate diversification
B)geographic expansion
C)related diversification
D)horizontal integration

Question

Quizplus · Accepted Answer

C) Related diversification means diversifying so that a firm's lines of business still possess some kind of fit.Harley-Davidson sells apparel worn to ride the motorcycles the firm manufactures,so the firm is involved in related diversification.Conglomerate diversification means diversifying into products not related to the firm's current businesses,which would be the case if Harley Davidson started manufacturing computers or sewing machines.

Harley-Davidson Sells a Line of Boots,helmets,and Leather Jackets Indicating That