The 2008 announcement by Starbucks that it would be closing approximately 600 of its stores suggests the firm was using a ________ strategy.
A)consolidation
B)diversification
C)geographic expansion
D)vertical integration

Question

Quizplus · Accepted Answer

A)Starbucks is trying to reduce its size by eliminating some of its stores, so the firm is using a strategy of consolidation. Diversification and geographic expansion would involve expanding Starbucks with new products or opening stores in new locations rather than closing stores.

The 2008 Announcement by Starbucks That It Would Be Closing