Goodwill is the added value of a successful business that is attributable to factors that enable the business to earn above-average profits.

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Goodwill is the intangible asset that represents the value of a business beyond its tangible assets, and it is attributed to factors such as brand recognition, reputation, customer loyalty, and employee skills that enable the business to generate higher profits than its competitors.

Goodwill Is the Added Value of a Successful Business That