Reverse Marketing Is

Reverse marketing is:

A) when the buying organization has decided to stop making something in-house and identifies a supplier from its existing supply base.
B) when the supply department sells internal users on a specific supplier that the user was opposed to initially.
C) when the marketing department tries to convince the supply department to stop buying from a specific supplier.
D) an aggressive,purchaser-initiated approach to finding and developing world class suppliers.
E) an aggressive,marketing-initiated approach to finding and developing world class suppliers.