Relying on field sales personnel to provide estimates of customer needs is referred to as which type of qualitative forecasting technique?
A) Consumer surveys
B) Delphi method
C) Jury of executive opinion
D) Sale force estimates

Question

Quizplus · Accepted Answer

Sales force estimates involve relying on the field sales personnel to provide estimates of customer needs. This is a form of qualitative forecasting technique. The other options listed (consumer surveys, Delphi method, jury of executive opinion) are also types of qualitative forecasting techniques, but they do not specifically involve the use of sales personnel for gathering information.

Relying on Field Sales Personnel to Provide Estimates of Customer