Why might field sales personnel be able to develop a good forecast for demand?
A) They are motivated by bonuses
B) They are distanced from the customers and markets
C) They are close to a firm's suppliers
D) They are close to the customers and markets

Question

Quizplus · Accepted Answer

Field sales personnel are in direct contact with customers and markets, which gives them firsthand knowledge and insights on demand trends and customer preferences. They can gather information about customer needs and wants, buying behavior, and competitive offerings, which can help them develop a more accurate demand forecast. Being motivated by bonuses (A) may influence their sales performance but not necessarily their forecasting abilities. Being close to a firm's suppliers (C) may provide useful information about supply chain trends but not necessarily about demand. Being distanced from customers and markets (B) would make it difficult for them to have the necessary information to develop an accurate forecast.

Why Might Field Sales Personnel Be Able to Develop a Good