Program ROI is determined by which of the following?
A) Additional profit generated/program investment
B) # of customers lost/total # of customers
C) # new customers generated/program investment
D) # of key customers/total # of customers
Correct Answer:
Verified
Q48: Most of a firm's profits being generated
Q49: Focus groups for proposed customer service program
Q50: The 80/20 rule for customer profitability refers
Q51: A small business owner has noticed that
Q52: Customer relationship initiatives will?
A) Remain largely static
B)
Q54: Performance metrics for customer relationship initiatives should
Q55: The use of the telephone to identify
Q56: A direct mail campaign would likely be
Q57: Delivery of target communications/marketing to customers that
Q58: If a company knows that it retained
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