Customer segmentation refers to a firm grouping its customers within its customer database.

Name: Customer segmentation refers to a firm grouping its customers within its customer database.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Customer segmentation refers to the process of dividing customers into groups based on specific characteristics, such as demographics or behavior, to better understand and target their needs and preferences. This grouping is typically done within the firm's customer database.

Customer Segmentation Refers to a Firm Grouping Its Customers Within