A large manufacturer of farm equipment has recently switched to a product design approach in which representatives from a variety of the firm's functional areas are involved in the product design process. This type of approach is likely be referred to as?

Question

Quizplus · Accepted Answer

The approach described in which representatives from multiple functional areas are involved in the product design process is known as concurrent engineering. This approach emphasizes collaboration and communication between different areas of a company to ensure a more streamlined and effective product development process.

A Large Manufacturer of Farm Equipment Has Recently Switched to a Product