A company modifying its services to appeal to customers in a foreign market is an example of which issue:
A) Identifying global customers
B) Legal and political issues
C) Domestic competitors and the economic climate
D) Labor, facilities, and infrastructure support

Question

Quizplus · Accepted Answer

Modifying services to appeal to customers in a foreign market shows the company's effort to identify and understand the cultural and behavioral differences of the global customers.

A Company Modifying Its Services to Appeal to Customers in a Foreign