A financial planner is considering the expansion of her services into a new market. In order to manage her expected new customers, she should consider what type of principles?
A) Customer relocation management
B) Customer relationship management
C) Customer acquisition management
D) Customer measurement management

Question

Quizplus · Accepted Answer

Customer relationship management involves managing and organizing interactions with both current and potential customers. In this scenario, the financial planner is looking to expand into a new market, meaning she will have to manage relationships with new customers in addition to current ones. Therefore, customer relationship management principles would be the most relevant to her needs. Option A, customer relocation management, is not relevant to the scenario. Option C, customer acquisition management, is relevant but only partially captures the full scope of the financial planner's needs. Option D, customer measurement management, is not relevant to the scenario since it involves analyzing customer data and metrics to improve performance, rather than managing relationships with customers.

A Financial Planner Is Considering the Expansion of Her Services