For structural linguists like Ferdinand de Saussure, the meaning of a sign (signifier) rests in its contrast with other signs that could be, but are not, present.

Question

Quizplus · Accepted Answer

This is a central concept in Saussure's theory of language, known as "differential linguistics." According to Saussure, language is a system of signs where the meaning of each sign (the signified) is determined by its relationships and differences with other signs in the system. This means that the meaning of a sign is not inherent in the sign itself, but rather arises from its context and contrasts with other signs that could take its place.

For Structural Linguists Like Ferdinand De Saussure, the Meaning of a Sign