The ______ principle is the perception of when opportunities are less available, they become more valuable.
A) authority
B) scarcity
C) liking
D) social proof

Question

Quizplus · Accepted Answer

The principle described is the scarcity principle. This principle suggests that when there is less of something available, it becomes more desirable and valuable to people. This can be seen in various marketing and sales tactics, such as limited edition releases or countdowns to the end of a sale.

The ______ Principle Is the Perception of When Opportunities Are