A business can only use or disclose sensitive information about an individual for the purposes of direct marketing under the Privacy Act 1988 (Cth) if:

Question

Quizplus · Accepted Answer

The Privacy Act 1988 (Cth) states that a business can only use or disclose sensitive information for the purpose of direct marketing if the individual has given consent for it to be used or disclosed for that purpose. This means that the individual must have agreed to receive such marketing communications from the business. Option A is not correct because "opting out" means that the individual does not wish to receive direct marketing communications, and sensitive information should not be disclosed or used for such purposes without explicit consent. Option C is incorrect because the individual must be informed about how their sensitive information will be used, regardless of the purpose. Option D is also incorrect as the sensitive nature of the information does not affect the requirement for consent.

A Business Can Only Use or Disclose Sensitive Information About